Rhodri Talfan Davies was appointed Director of BBC Cymru Wales in July 2011, taking up the post in September 2011. He is a member of the BBC’s Management Board chaired by BBC Director-General, Tim Davie. Previously, Rhodri was Head of Strategy and Communications at BBC Wales and was responsible for the strategic development of BBC Cymru Wales' portfolio of services - across television, radio and online - as well as running the organisation's marketing, communications and audience research activity. In 2011, he led a strategic review of the BBC's digital services as part of the 'Delivering Quality First' initiative set up to assess the editorial implications of the 2010 Licence Fee settlement. Rhodri joined BBC Wales in July 2006 from ntl: Telewest (now known as Virgin Media), where he was the Director of Television Marketing. Originally from Cardiff, he was educated at Ysgol Gyfun Gymraeg Glantaf, Newcastle's Royal Grammar School and Jesus College, Oxford. Rhodri began his career as a sub-editor with the Western Mail newspaper in Cardiff before joining the BBC as a news trainee in 1993. Over the next six years, he worked as a news reporter and producer at a number of BBC centres including Newcastle, Manchester and London. In 1999, he was appointed Head of Regional and Local Programmes at BBC West in Bristol, taking charge of BBC television, online and Local Radio services across the region. In 2002, Rhodri returned to London as Director of Television at Video Networks, where he led the development and launch of the UK's first on-demand television service, HomeChoice (now known as Talk Talk TV). In 2004, the service won a UK BAFTA for its pioneering interactive and 'catch-up' facilities.